Film

GLASS on Track for $45-50 Million Opening Weekend

Glass Opening Weekend - preview image

M. Night Shyamalan concludes his superhero trilogy this weekend with Glass, which combines Unbreakable and Split into a long-awaited sequel. After strong marketing, the film was on track to open in the $50-70 million range. However, early reviews have been mixed at best, which could impact box office legs. Now, latest tracking suggests a slight underperformance.

Glass is now tracking to open in the $45-50 million range over the four-day MLK weekend. This includes an estimated $15 million+ opening today. This is definitely below early projections, but it’s not all bad.

For starters, Glass has a production budget of $20 million, a fraction of most modern superhero movies. So, it should have no trouble turning a profit. It would also be a higher weekend than both Unbreakable ($30.3 million) and Split ($40 million). And it would put Glass in competition with Ride Along ($48.6 million) for the second biggest MLK opening weekend ever.

So, while reviews are definitely bringing Glass below expectations, it won’t be a flop by any means. And there is always the box office legs in January and February to consider.

Stay tuned for more news as we have it.

Source: The Hollywood Reporter

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Founder and Editor-in-Chief of WOBAM! Entertainment.

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