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Hops and Box Office Flops: ‘THEY LIVE’
All Out of Bubblegum They Live is a bonafide cult classic. And it works not only as a critique on rampant consumerism and Reagan-era economics, but also as a guilty pleasure action movie. The premise is simple: Nada—played by “Rowdy” Roddy Piper—is awakened to the horrific reality the world is actually living in through the lenses of special sunglasses. That world is one run by an unknown alien race, who are bleeding humans dry and lulling them into complacency through the content they absorb. Television, billboards, magazines, and even money all instruct people to do as they are told—to not think or have imagination. Carpenter’s intentions are about as subtle as…