Warner Bros. has officially kicked off the viral marketing campaign for Batman v Superman: Dawn of Justice. Here, we have a Fortune piece that puts the spotlight on Lex Luthor…or, more accurately, Alexander Joseph Luthor, Jr.
Titled “Lex Luthor Jr.: Not Just His Father’s LexCorp,” the feature includes various quotes from the younger Luthor, offering insight into his company. There are also hints about his father and Junior’s relationship with him, as well as competition with Wayne Enterprises and…Kord Industries!?
For the complete piece, click here. Expect more to come soon.
Batman v Superman: Dawn of Justice is scheduled to hit theaters March 25th, 2016. The second installment in the DC Extended Universe stars Ben Affleck, Henry Cavill, Amy Adams, Jesse Eisenberg, Diane Lane, Laurence Fishburne, Jeremy Irons, Holly Hunter and Gal Gadot. Zack Snyder directs from a script by Chris Terrio and David S Goyer.